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The web page 2012.cnyinthedesert.com states the following, "Chinese New Year in the Desert." We viewed that the website stated " Thank you all for joining us for the inaugural CNY in the Desert 2012 at the Fremont Street Experience! In addition to the local community and guests from California, the event brought in over 2,500 International visitors from China and Korea for the 5-night event." It also said " February 8 10, 2013! CNY in the Desert 2013 will be back next year to celebrate the Year of the Snake! We will continue to update this site with more information so please check back often!." The header had chinese new year las vegas as the highest ranking search term. This keyword is followed by las vegas Chinese new year, when is chinese new year, and what is the chinese new year which isn't as urgent as chinese new year las vegas. The other words they used was when is the chinese new year. what is chinese new year is included but will not be understood by search engines.